I just won a state award by the Texas Association of Convention and Visitor Bureaus for my social media work for Visit El Paso! Hearing the Sales Director’s make that announcement during today’s employee meeting today really made my day!
I recently lost a local popularity contest – the What’s Up Best of the Best – in the ‘Best Social Media Publisher’ category. I had been nominated in previous years and really never paid much attention but this year was different because I am now working in social media and I suppose it would have been nice to win.
Not many folks will understand the importance of this award – but I’m pretty proud of myself! I suppose a state award is better than a local award, right?
This win only motivates me to continue to strive to be better for my organization; it’s very clear that my work alone has truly spoken for itself. I’m also getting ready to attend the Social Media Tourism Symposium in Nashville, TN during November – excited to gain some more knowledge from peers in my industry!
If any of my wonderful readers voted for me this year at Best of the Best, thank you – you’re truly wonderful folks! So what’s next? I’m going to be attending Toastmasters meetings – I’d like to speak at a conference and represent my company sometime!
I’ve had shitty days before, but never really a week that was full of them.
Last week my work laptop was stolen, my SUV crashed into the El Paso Museum of Art by itself (read on, I swear it wasn’t my fault), work pressure was out of control, my social media wasn’t on point and a handful of other family issues.
No one really has a bad life. Not even a bad day. Just bad moments.
Here’s the officer fingerprinting my SUV after I reported my work laptop stolen. Little did I know that I live less than a block away from a homeless shelter AND a sex offender halfway house. Oy vey.
This past Friday – I was mortified to hear that there was a glitch in my new podcast episode. It’ wasn’t that bad of a glitch, but still – it existed and I felt compelled to fix it. After a few failed errands after work, I decided to stop by the office to fix my show.
Dwell on the beauty of life. Watch the stars, and see yourself running with them.
After about 10 minutes in the office, my beau (who now works with me) called me and hurriedly told me that my SUV had somehow crashed into a tree, pole and two bike racks, I ran out of the office and found out my SUV in this sorry state:
The El Paso Police Department and my insurance agent are truly flabbergasted that my SUV travelled all that way on it’s own – I’m pretty incredulous too. EPPD suspects an attempted robbery; the emergency brake was on, the gear was in ‘park’ and my doors were locked.
I’m counting my blessings:
- I live and work downtown, my son goes to school and summer camp in downtown too. Not having my vehicle has allowed us to slow down and smell the flowers again.
- No one was hurt while my SUV went renegade.
- Everything that was damaged is replaceable and is in the process of being replaced.
- We’re okay – life will go on!
The greater part of our happiness or misery depends upon our dispositions, and not upon our circumstances.
Quick answer: NEVER.
Working in social media has taught me a lot in the last few years – the most recent lesson I’ve learned is to not neglect your personal brand. When I began to work at Visit El Paso, I decided to put all of that on the back burner – after all, my personal social media wasn’t paying the bills.
I’ve realized now that it was a grave mistake to make. Although most people know that I do something in social media, no one knew that ‘Crysti Couture’ was the person on the other side of the keyboard.
As a result, I’ve completely rebooted my own social media persona:
This might seem like a lot of work – and it is. Over the next few weeks, it’s still a work in progress. The important thing to remember is that this world is full of millions of people competing for the same things that you want in life. Any future potential employers will search for you online to determine your relevancy.
Social media can also be the vehicle to your demise. Here are just some examples on how social media or online searches can ruin a reputation beyond repair:
What story will your online persona tell about you?
It’s also important to remember the keyword: persona “the aspect of someone’s character that is presented to or perceived by others.”
How do you find a balance to create a more relevant persona? Listen to this amazing podcast episode from SocialZoom for the lowdown.
Still looking for more info on building your personal brand? Here are some incredibly useful links to check out:
I took these photos in late June 2014 at a local new-American restaurant, Anson 11. This was a special assignment for my employer, Visit El Paso, after my recent promotion from Social Media Coordinator to Social Media and Multimedia Coordinator.
I covered the annual Downtown El Paso StreetFest for work and took photos and live tweeted on one night only, June 21st.
On May 24th & 25th, 2014, I covered the annual Neon Desert Music Festival for work – this post reflects a handful of the photos I took* during the event! Continue reading