I got an email this morning from Twitter announcing that they’ve just released a new ‘holiday app’ specifically geared towards businesses. The app is available now on iOS and on Android and you can find it by searching for “Twitter Small Business Planner”. They tout that this app will increase your content production, engagement and activity – all very good things that any social media marketer is always in need of!
Although I manage social media for a destination, not a small business, I went ahead and downloaded the app to see if it could benefit me. It totally does – and if you manage any sort of brand page you’ll dig this app too!
- Then, you’re asked to choose a calendar – you’re given two choices: US or UK. What this app does (and I think it’s absolutely amazing) is that it will sync with your onboard calendar and send you push notifications on when to send an update at the most optimal time.
- Finally, you just need to set up your profile and connect your social media links. Think of this app as a “micro-LinkedIn” – use a professional photo and enter your career title and company name.
- Twitter will send you a special four-digit password around this time, check your email for it.
Here’s what the app looks like once you open it up. I love the time that Twitter took to really understand its audience and how sensitive they are to folks who may not know a whole lot about social media to begin with.
The amount of information available through this app is staggering! From white papers, to toolkits, a fully integrated resource center and webinar events, this app is a ‘must-add’ to your social media marketing arsenal. Download it HERE FOR ANDROID or HERE FOR IOS.
Let me know what you think!