El Paso Strikes Again 2015 Video

A few months ago, you might recall that I took some videography classes with noted local photographer, Robert Tibuni. This is the first video I’ve made since his tutelage and I’m pretty proud of it! It’s the first project that I’ve created on Adobe Premiere from beginning to end with no shortcutting, which was a lot easier than I thought it would be.

USBC Press Conference 10.20.14 (1)

The moment of awesomeness came when this video was presented at a press conference featuring our Mayor, members of the media, my fellow co-workers and USBC officials They loved it – I’ve made a few tweaks to the video since then mostly involving facts and figures, but otherwise the video is the same.

USBC Press Conference 10.20.14 (23)

Learning a new program can be daunting! Before I worked here, I had basic knowledge of Adobe Photoshop and worked with Cool Edit for all my audio stuff. Now I’m using Adobe After Effects, Premiere, Photoshop and Audition on a nearly daily basis.

As I write this, I’m working on a really cool new video that’s going to promote a great new mobile application that we’ve got here at Visit El Paso. This video is going to include a few actors out in the streets of El Paso, so I’ll be exercising my filming muscles!

Hope you like this video, friends. Let me know what you thought about it by sending me a tweet @crysticouture


Twitter’s New Business App #SmallGoesBig

I got an email this morning from Twitter announcing that they’ve just released a new ‘holiday app’ specifically geared towards businesses. The app is available now on iOS and on Android and you can find it by searching for “Twitter Small Business Planner”. They tout that this app will increase your content production, engagement and activity – all very good things that any social media marketer is always in need of!

Although I manage social media for a destination, not a small business, I went ahead and downloaded the app to see if it could benefit me. It totally does – and if you manage any sort of brand page you’ll dig this app too!  Twitter

  • When you open the app for the first time, you’re prompted to enter an email address and agree to Twitter’s Privacy Policy.
  • Then, you’re asked to choose a calendar – you’re given two choices: US or UK. What this app does (and I think it’s absolutely amazing) is that it will sync with your onboard calendar and send you push notifications on when to send an update at the most optimal time.
  • Finally, you just need to set up your profile and connect your social media links. Think of this app as a “micro-LinkedIn” – use a professional photo and enter your career title and company name.
  • Twitter will send you a special four-digit password around this time, check your email for it.

Here’s what the app looks like once you open it up. I love the time that Twitter took to really understand its audience and how sensitive they are to folks who may not know a whole lot about social media to begin with.


The amount of information available through this app is staggering! From white papers, to toolkits, a fully integrated resource center and webinar events, this app is a ‘must-add’ to your social media marketing arsenal. Download it HERE FOR ANDROID or HERE FOR IOS.

Let me know what you think!

Love and The Art of Settling

There comes a time in someone’s life where reality hits you over the head with a cast iron skillet.

For me, that time has arrived, albeit perhaps temporarily. Even though I’m 25, I’m realizing that constant dating is full of unrewarding drama and has been nightmarishly disappointing to say the least.

It’s no wonder women and men tend to settle for someone that they think is the ‘best that they can get’. Modern dating has become too complicated…so many strings attached. People aren’t meeting organically anymore, like at a grocery store or church. Nowadays, people are dating other people that they meet on social networks, whether its Twitter, Facebook or Match.com.

Which brings me to the topic at hand: The “Art” of Settling. As a matter of fact, I have settled a couple of times in my past for a number of different reasons. So it comes as no surprise that an acquaintance of mine forwarded an article from the Huffington Post to me entitled:

“Why So Many of Us Marry The Wrong Person”

The author of the article, Jennifer Gauvain, explains the main reasons why people tend to stay in unsavory relationships:

1. We’ve dated for so long I don’t want to waste all the time we have invested in the relationship.
2. I don’t want to be alone.
3. He’ll change after we get married.
4. It is too late, too embarrassing and/or too expensive to call off the wedding
5. He is a really nice guy; I don’t want to hurt his feelings.

I’ll agree with every single reason except #3 and #4 because, well…we never got married even though we were together for 8 freaking years; but that’s a whole other story.

Every time I wanted to leave my ex, I always thought about one thing: ‘My grandmother would have never left her man. She would stick by him through thick and thin, deal with his negative aspects and be resilient. After all, love is unconditional. Gotta stick this through.’

That very thought was what kept me in a flavorless relationship for so long. I always had known I was settling…I could have easily found someone more compatible with me; someone more acclimated to my hobbies, my interests and my tastes. But I was too scared of being alone…of losing everything that we had worked so hard to build together. The house, the car, the jobs.

What made me stop the cycle of settling? Realizing that life is too short to be unhappy with someone. If the person you are with doesn’t fulfill you completely, stop lying to yourself. They are not going to change, you aren’t going to force them to change.

You deserve exactly what you want. I used to think that my standards were too high…but then I wrote my standards down and realized that they weren’t that demanding at all:

  1. Must like kids.
  2. Have an education, be working on a degree or have a major goal in life.
  3. Be agnostic, atheist or be completely accepting of New Age
  4. Be well versed; have knowledge in literature, science, history etc.
  5. Looks aren’t a priority but should be tolerable at least.
  6. High libido.
That’s it. How simple is that? So since I broke up with my ex-husband I swore I wouldn’t settle again, and I haven’t. That’s not to say I don’t want to settle down (which I certainly do) but this time, I’m holding out for Mr. Right.

It’s New! It’s Here! It’s Twitter 2.0!


the Twitter fail whale error message.

Image via Wikipedia


After days of waiting in excruciating silence while I waited for the new Twitter format to roll-out, the waiting has ended today! The new format may be old news for some Twitterati but for me… well it’s like a new toy.

The format is certainly welcome and needed; countless dashboard applications have penetrated the social media scene promising to keep your timelines, trending topics and shared links cohesive and clean and all on one easy to manage page. I have been using HootSuite for several months now, having made the switch from Tweetdeck since it just wasn’t aesthetically pleasing to me.

Looks like Twitter has woken up and smelled the proverbial bacon. It’s a smart move in another way; by keeping the Twitterati glued to the actual site, API hits will hit a new low, thereby lessening the dreaded ‘Fail Whale‘…it’s a WIN/WIN situation!

{major navigational tabs} One of the first changes I like is the move Continue reading

Things I Love Thursday [8]


(From top left) Perla Alyssa and I, Elephant Butte Lake, Diluted Thought, Perla at a Photo Shoot


Time for another compilation of T.I.L.T. to share the things I am loving this week. Since it’s been a while, I am going to share more than a weeks share of stuff…just so you can get a good scope of what’s making my heart tingle! As always, click on the links to share in on the fun!

{meeting new people} This summer was absolutely amazing and I can honestly say that I will miss it dearly! I met so many amazing people during my summer mostly through my favorite social networking tool, Twitter. The best people have stuck through and have proven to be truly awesome.

{meetup.com} Again with the theme of ‘meeting new people’ is my next favorite way of doing it which is Meetup.com. This site is awesome; all you need to do is sign up, enter your interests and then let the site suggest groups to join. My favorite group is The El Paso Kabbalah group…LOTS to learn!

{my closet office} I moved from a Continue reading